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Customers, On the Trail of Profitability Analysis

Here’s a post advocating to look further than just Market Share.

I completely agree with it. Market Share is the most used metric in Sales & Marketing, but it’s not really telling you anything actionable is it?

Profitability of the customer portfolio can help you to make decisions that will impat your bottom line much better than Market Share could.

Market share is certainly an important metric to track, but often, too much attention is paid to it. There are other important indicators which …

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